According to wearesocial’s “Digital in 2017” study, global unique mobile users reached to 4,9 billion which makes 66% of total world population. What’s more interesting is that mobile phones surpassed laptops and desktops in the share of web traffic for the first time.
Stunning year on year growth of 30% highlighted one important fact again: Mobile is the ultimate place to get in touch with the consumers and clients.
With this progression in hand, the distance between brands and target audiences got shortened both enabling and challenging marketers in fulfilling customer needs. Different customer locations is no longer a barrier, in fact, an opportunity for brands.
One efficient way of communicating with mobile consumers is adding push notifications to your digital marketing strategy.
What’s a push notification anyway?
In a marketing perspective, push notification is delivering the brand, service or product information & offer without the need of a request from receiving side. To do that first you need to ask your users if they are interested in receiving such notifications. Once the users opt in to receive such messages, you can start using this very effective channel. Push notification empowers digital marketing activities with the flexibility of sending instant informative, promotional and even interactive actionable messages. Adding the mobile dimension in the picture, push notification even becomes a more efficient activity in delivering brand messages at the right time and place.
Types of push notifications
Text Push: You can send text messages to your target audience efficiently via this method. Unlike SMS messages, text push has no character limit meaning that there’s more room to tell your story.
Rich Push: You can also add visual elements like pictures, photos, and videos in your messages. You can deliver more eye-catching offers via this method.
Interactive Push: How about adding action buttons so that your users get involved fast and easy. Especially for getting instant approvals and making the mini-surveys interactive push is a great way of messaging.
Location-Based Push: You can even send push notifications to users in different geographical areas. These location-specific messages are incredibly useful in engaging with consumers in local campaigns. You can increase the traffic to your stores or branches via this method.
What are the benefits of push notifications for brands?
Among many benefits of push notifications here are some to mention first:
Mobile Reach: Considering the fast growth of mobile use across the world, push notifications create new opportunities to reach more potential consumers.
Easiness of use: Push notifications make it so simple for users to get the information. They see the message and take action. The interface is familiar and clean. The triggered action is not complicated. Simplicity factor naturally increases engagement rates. You get fast
Real-time responses: Brands can easily create instant campaigns and promotions via push notifications. Especially location-based push messages are ideal for boosting engagement and driving sales in particular areas. Marketers always dream this kind of fast responses, and push notification is a fruitful tool for that.
Personalization: Push messages enable you to get more information on consumer behavior. Specifically, you can send special offers for your users (for example a birthday offer) and utilize personalized connections with your target audience.
Channel Enrichment: You can use push notification as a complementary tool with your other digital channel activities. You can add them in marketing automation scenarios to increase the impact of your campaigns.
If you need more information on how you can implement push notifications in your marketing plan, we are here to help you.